Video marketing includes all of the bells and whistles necessary to grab the attention of viewers because it combines visuals, audio, and musical elements into a single package. This year, it is anticipated that adults will devote a total of 80 minutes per day to viewing digital videos. If marketers intend to create a strategy for promoting their videos on social media, they ought to consider this.
The use of video in marketing via social media can, thankfully, be done in a variety of different ways. We are not restricted to making educational videos or advertisements in the style of television. It is currently much simpler than ever before to enter the realm of video marketing thanks to developments such as live video streaming, an increased focus on the genuineness of brands, and the availability of simple editing programs.
Make a Choice Regarding Your Social Platforms
Because each major social networking platform offers its native video format, there is a significant amount of space available for you to integrate video into your strategic plan.
If you’ve never utilized video on any platform before, the best place to start is with the platforms on which you currently have an established audience. Engage Platform identifies TikTok as the most popular social media platform in 2023 that customers and brands are most likely to use frequently over the coming year. According to them, social media networks like Instagram even began offering bonuses to video content creators on the platform in 2021 to encourage the use of social platforms.
It would be irresponsible of us not to tell you to seriously reconsider utilizing TikTok and YouTube for video content marketing as the initial step in your strategy, but any one of the popular social networking sites would be an excellent place to begin when developing your video marketing plan.
When to Employ Tiktok for Video Marketing
TikTok is without a doubt one of the most well-liked apps on the internet, and it is largely responsible for the rise in popularity of the love of watching short-form videos. According to research, customers find shorter forms of video content to be 2.5 times more interactive than longer forms of the same content. Additionally, the type of in-feed content is the most effective way to engage in images, followed by live videos and then short-form videos.
The app’s collaborative functionalities, such as Duets, combined with its subtle culture, which is fueled by TikTok trends and TikTok sounds, provide brands with innovative ways to get imaginative with their video content. Although the app is a strong consciousness driver, recent trends such as #TikTokMadeMeBuyIt demonstrate that brief video clips can also convert consumers into paying ones.
When to Use Different Features of Youtube for Video Marketing
YouTube continues to rank as one of the most successful video channels among subscribers and marketing companies alike, as evidenced by the fact that it has more than 2.5 billion monthly active users.
It’s wonderful that YouTube has such a large user base, but that’s not the only reason brands must consider advertising on the platform. Google’s search engine results pages (SERPs) also include videos that were hosted on YouTube, which is one of the most widely used search engines in the world.
By creating content on YouTube that addresses topics that are frequently searched for, marketers can increase the visibility of their brand on the platform. Because it is possible to use YouTube video advertising to confront all phases of the marketing funnel, you will be able to accomplish the objectives of your strategy regardless of which option you select.
The Various Video Formats and Features of Social Media
To select the best platform for your needs, you must first become familiar with the features offered by each option and the video resolutions that can be displayed on each. This is significant because if you want to reuse your videos in different contexts, the best strategy is to select platforms that are complementary to one another.
It can be difficult to stay on top of what kinds of video content can be posted to which social platforms, as well as when you would perhaps have to do some extra editing because social platforms are continuously adding new features. Check out the brief guideline that we’ve provided below, and then head on over to our comprehensive guide to the video specifications required by each social media platform to upload content.
- Video feeds in both portrait and landscape orientations on Facebook
- Facebook in real-time (live streaming)
- Facebook Stories (disappearing content)
- Video for Instagram in both landscape and portrait orientations
- Streaming in real time (Instagram Live)
- Instagram Stories (content that disappears)
- Instagram Reels (short-term and long-term content)
- Portrait video (may use pillarboxing on some uploads)
- Streaming in real time
- YouTube’s Original Content Shorts (portrait, short-form video)
- Video from the TikTok Portrait feed
- Streaming in real time
- TikTok Stories (Short Ter Content)
- Video feeds in landscape and portrait orientation on Twitter
- Video from the LinkedIn Landscape feed
- Idea Pins taken from Pinterest’s Portrait feed video (set of images, videos, or text similar to Stories)
Choose the Type of Video You Want to Use
Identifying the style of video content that functions optimally for your company’s brand is an essential step in developing your marketing strategy. It’s okay that not all videos are produced in the same way; what’s most essential is that they endorse your primary objectives in some way.
According to the findings of our research, customers want genuine content from companies via their social media channels. A little over 51% of customers wish to see brands showcasing their service or product. 39% of users want to see consumer reviews or product demonstrations, and 34% want posts that highlight a brand’s personality and videos that are less generated.
What Are We to Learn From This?
Customers are searching for evidence of your complete and total authenticity within the content you produce. To help you get started with achieving the authenticity that customers are looking for, here are some examples of various types of social media videos and the benefits that come along with them:
Informative
These are educational and have the potential to bring in new clients who are interested in the brand. To define the brand as an authority in the industry, they frequently adopt a tone that is less informal and more refined. If the videos were intended for existing customers, then the content could center on how-to guides and useful hints for getting the most from a particular product.
Explanation
Explainer content, which is similar to educational videos in that it focuses on educating the audience about your company and the product or service that you offer, is often referred to as an “explainer.” Make use of these videos to easily describe what it is that your business does and how your label can assist in the resolution of a specific issue. Put a powerful call to action at the end of your strategic marketing planning content to encourage viewers to move further down the funnel.
Behind the Scenes
These offer a glimpse into the workings of the company as well as its employees. They occasionally have the purpose of entertaining the audience or providing a conceptual look behind the scenes.
Interviews
Interviews with special guests are a good idea to introduce your viewers to a new influencer and vice versa. Interviews are also a great way to learn more about your audience. It can be entertaining to give a guest control of the virtual microphone, and it can also lend your brand a touch more credibility.
Entertaining
These can range from jokes to videos of adorable puppies and even practical jokes. The only purpose they serve is to provide entertainment for the viewer, but they could be an excellent way to highlight the voice of your brand and foster a feeling of community among your viewers.
Personal Testimonies
When used in marketing, these videos, which resemble customer profiles and contribute to the development of social validation for your brand, are known as testimonials. Videos that demonstrate how a consumer makes use of your service or product and their contentment with its function on a connection level: preferably, a prospective buyer will see themselves in that video and be convinced to purchase as a result of seeing themselves there.
Product
By demonstrating how your company’s best-selling good or service is utilized, you can call attention to the attributes that make it so appealing to customers. Displaying what sets your service or product apart from the competition can help customers picture themselves making purchases from your company.
Put on your writer hat, and to make an impression that will stick with viewers for a long time, you need to tell an interesting story. Explaining how your company was established or how you managed to solve a customer issue by using animated film or a documentary-style format is a great way to tell a story that will stick in people’s minds.